Notes v Exchange – ‘Who’s the Dodo?’ - Part 2
The saga continues!
Firstly, it would seem that I have fallen foul of my own marketing and am now the proud owner of a selection of Geekabilia.
On to more pressing matters, whilst I was perusing the various ageing gripes [2005-2007] from the two warring factions on www.computergripes.com, I decided to delve deeper into the mechanics of IBM and Microsoft to see if I could ascertain why the perceptions exist and the reasons behind both corporate and individual users making their respective choices. I have also been interested in the alleged or actual migration issue from one platform to another and this, in conjunction with the aforementioned forms the basis of what is to follow.
My question is thus, do MS have a bigger marketing budget and potentially assign greater value to their product?
(read more)
Firstly, it would seem that I have fallen foul of my own marketing and am now the proud owner of a selection of Geekabilia.
On to more pressing matters, whilst I was perusing the various ageing gripes [2005-2007] from the two warring factions on www.computergripes.com, I decided to delve deeper into the mechanics of IBM and Microsoft to see if I could ascertain why the perceptions exist and the reasons behind both corporate and individual users making their respective choices. I have also been interested in the alleged or actual migration issue from one platform to another and this, in conjunction with the aforementioned forms the basis of what is to follow.
My question is thus, do MS have a bigger marketing budget and potentially assign greater value to their product?
(read more)
I think we can all agree that IBM have under invested in Notes pre ND8 and have at times, played second fiddle to the marketing boys at MS with their big budgets and gorilla tactics.
It seems apparent that IBM placed lesser worth on Notes as part of their previously underperforming Middleware Division and presumably as the ROI was less than other revenue streams.
In the past it was undervalued, that seems to have changed and time will see if it becomes a jewel in their crown!
They should now be attacking the market and in the past few days it seems this may happen: Ed Brill's posts 1, 2
The grapevine tremors are suggesting that IBM are to take a more proactive and aggressive stance toward re-addressing the bias that has originated from the MS camp. What shape this will take and to what extent IBM will return the favour, remains to be seen.
‘The boxing gloves are off’
It seems apparent that IBM placed lesser worth on Notes as part of their previously underperforming Middleware Division and presumably as the ROI was less than other revenue streams.
In the past it was undervalued, that seems to have changed and time will see if it becomes a jewel in their crown!
They should now be attacking the market and in the past few days it seems this may happen: Ed Brill's posts 1, 2
The grapevine tremors are suggesting that IBM are to take a more proactive and aggressive stance toward re-addressing the bias that has originated from the MS camp. What shape this will take and to what extent IBM will return the favour, remains to be seen.
‘The boxing gloves are off’
Category Notes Threats
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Comments
I (as a Notes ISV) would love to see ANY publicity around the platform, as Lotus should have been doing marketing (in terms of brand recognition and contacting new customers) all this millenia. The last major campaign was SuperHumanSoftware in 1999.
In the meanwhile, I'm working on my visual studio and working on making sure my products work in more than one platform.
Dont get me started about the BP program..
---* Bill
Posted by Bill At 08:55:45 AM On 11/06/2008 | - Website - |
Remember LotuSphere is around the corner and promises of aggressiveness sell seats.
Posted by Anon At 08:05:47 PM On 11/06/2008 | - Website - |